Burberry penetrate chinaUploader: Leland 28 days ago Subscribe 853
Repatriating profits from China has long been a complicated and challenging issue for foreign businesses with Many luxury brands have also worked with domestic celebrities in their WeChat ad campaigns, often including videos and interviews in addition to text content. You are signed up. Asia is a key market for luxury fashion, and the luxury industry has responded by expanding its activities geared towards the Asian consumer. WeChat and the WeChat Store allow brands to stage creative and engaging marketing campaigns to reach customers in China. This puts WeChat on par with Weibo, a popular Chinese microblogging site, on which about 94 percent of luxury brands have an account. Finally, online counterfeit sales continue to be a problem for luxury brands in China despite efforts to curtail them.